Decide on a topic It will help you considerably if your topic for your literature review is the one on which you intend to do your final M. However, you may pick any scholarly topic.
Typically, I highlight a few key data points and analyze those, without stepping back to do a big-picture view on a company. But sometimes I worry that this leaves readers without a good sense of how I see the company in question and its prospects. One theory is that Windows PCs are on either a stable or growing trajectory over time, and that any quarters in which there is negative growth are the exceptions to that rule.
The other theory is that Windows PCs are on a downward trajectory over time, and that positive growth quarters are the exceptions rather than the rule. For the following reasons, I subscribe to the second theory: As such Windows PCs will be an ever smaller share of total PCs People are choosing platforms other than Windows in new device categories such as smartphones, tablets, wearables, smart TV devices, and so on.
For all these reasons, I see a downward trajectory over time in sales of Windows in total, even accounting for the many different form factors Windows runs on. I see Windows 10 slowing the decline a little, but I actually think the free upgrades could stall or postpone new device purchases for some users, which may be counterproductive in the short term.
This state of affairs will continue to increase pressure on Microsoft to follow the same path over time, and it will either have to succumb to this pressure or see its sales and market share fall significantly.
But the end game here is clear: Microsoft will come to generate very little revenue from consumer software sales. Consumer software at Microsoft will come to be not a revenue and profit source as much as a driver of scale for its intertwined consumer and enterprise businesses.
Microsoft will drive scale through consumer usage of its key services, maintaining its position as the default option for productivity and other software, but will monetize almost exclusively through business sales.
Microsoft is doing some interesting innovation in the apps space, including new properties such as Sway, and it already has popular free apps such as Skype in the market. But none of these will drive any direct revenue for Microsoft. I do think some of the difference may be made up in advertising revenue — Bing is doing reasonably well growth-wise, even though display advertising continues to perform poorly.
Devices and hardware Microsoft made big bets on devices and hardware under Steve Ballmer, as part of his Devices and Services strategy.
In other words, if the consumer software licensing model was dying, Microsoft needed to embrace two new business models to replace that shrinking revenue: Surface is now no longer about driving a significant hardware business but about spurring OEMs to do better with innovation, while Nokia is about making the market for Windows Phone.
I recently published an in-depth report on Windows Phone available for free herewhich outlines my overall thinking on the platform. But in short, I believe Microsoft needs to be in the mobile OS and mobile device business simply because its two largest competitors — Apple and Google — are driving increasing integration of their core services into the OS on their devices.
I think Microsoft needs it own OS on mobile as elsewhere to provide an equivalent tightly-integrated experience on its own platforms. And meanwhile the growth of Windows Phone is almost all coming at the low end of the market.
The Surface line is less defensible in my view. But with Surface I believe Microsoft was effectively creating tension with OEMs without any underlying strategic rationale other than wanting to capture device revenues. But I think for Microsoft — as for Amazon — the focus in first-party hardware should be on what it can do uniquely well.
More businesses turn to alternatives to Office, such as Google Apps Businesses shift from legacy Office versions to Office Businesses update Windows PCs less often or move to as yet unannounced new pricing models for Windows which generate lower revenue Businesses issue some employees who once had Windows PCs with other devices not running Windows, such as iPads or Chromebooks.
Given this decline and the much more significant decline in consumer licensing, Microsoft has to grow other business services significantly. As long as its key products are being used by over a billion people, as long as it continues to churn out compelling new apps be they free or paid forand as long as it continues to reinvent itself as it currently appears to be doing, I see a reasonably bright future ahead for Microsoft.
But I do see Microsoft continuing to be a very relevant platform in the enterprise market across PCs, tablets, mobile devices and cloud computing, while I see its apps and services being very significant in the consumer market, albeit not generating much revenue. Other posts on Microsoft Microsoft is one of the companies I write about most frequently, both here and at Techpinionswhere I write columns twice weekly.
Here are some links to previous posts on Microsoft in those two places, and you can see the full archive of Microsoft-related posts on this blog here:The Purdue University Online Writing Lab serves writers from around the world and the Purdue University Writing Lab helps writers on Purdue's campus.
Tagged as: errors, IF Statements, logical structuring, match, nested if, parentheses, processes, reference locking, vlookup To learn more about Excel, go to the organized listing of all my Excel tutorial posts or review the most popular Excel books on Amazon.
Writing a Nested IF Statement is widely considered a rite of passage for beginning Excel users who are looking to become more advanced. If you’re brand new to VLOOKUP or haven’t used the formula in a while, the following quick reference guide is a great resource to have handy.
It’s created by the folks at Microsoft. Fantastic chapter pages. The template retains Sam Evans’s use of the quotchap and minitoc packages to (optionally) include an epigraph and brief table of contents at the beginning of each chapter.
I found this a great way to inject a bit of personality into the thesis (via the epigraph) and ensure that my reader wasn’t getting lost (table of contents).
THESIS AND DISSERTATION SERVICES. Welcome to Thesis and Dissertation Services. We are here to help you produce a high-quality and properly documented thesis, dissertation, or record of study.
Thesis writing. A thesis is an argument or proposition declaring a discovery or insight, based on research, which is relevant to others. It is intended to contribute to scholarly debate.